Outreach tied to shipment exceptions

Is anyone tying sales outreach to live exception events? We linked Salesforce and Outreach to project44 delay alerts and saw replies jump from 3% to 9% over 6 weeks; looking for setups that keep first-touch value-heavy and help us convert prospects into long-term partners without feeling opportunistic.

‌⁠‍⁠​‍​‍‌⁠‌​​‍​‍​⁠‍‍​‍​‍‌‍‌⁠‌‍⁠​‌‍‍‍​‍​‍​‍⁠​​‍​‍‌‍‍⁠​‍​‍​⁠‍‍​‍​‍‌‍⁠‍‌‍‌‌‌⁠‌⁠‌‌⁠⁠‌⁠‌​‌‍⁠⁠‌⁠​​‌‍‍‌‌‍​⁠​‍​‍​‍⁠​​‍​‍‌‍‍‌‌‍‌​​‍​‍​⁠‍‍​‍​‍‌‍⁠‍‌‍‌‌‌⁠‌⁠​‍​‍​‍⁠​​‍​‍‌‍‌​​‍​‍​⁠‍‍​‍​‍​⁠​‍​⁠​​​⁠​‍​⁠‌‌​⁠​‌​⁠​‌​⁠​‌​⁠‌‍​‍​‍​‍⁠​​‍​‍‌‍‍​​‍​‍​⁠‍‍​‍​‍​⁠‌‍​⁠​⁠‌⁠​​‌‍‌‌‌⁠​‍‌​‌⁠‌‌​​‌⁠‌‌‌‌​​​⁠‌‌‌​⁠⁠​⁠‌‌‌‌‌‌‌​‍‌‌‌⁠⁠​⁠‌‌​‍​‍‌⁠⁠‌​​